By now I think I understand enough to move forward. I need to work on content now. Should I work on a due diligence checklist? Oh, and a new photo – way too formal. There are a lot of free due diligence checklists on the web.  But, few give you hints as to what to do with the information you gather. Maybe some of it is obvious, but certainly not all. Still, I spent a few hours on this so far. A lot more work than I first envisioned.

So this is my first post on my first blog. Well, if you count my facebook page or my linkedin, then maybe not. But, this is my first attempt to step out into the world as a professional voice hoping to be heard.

I plan to start two blogs. My intent is to have one that links my professional persona to that of my firm, a place to express opinions that are not necessarily those of the firm or my partners, but my own. It’s to be a place to comment on matters concerning the profession. This blog is intended to an outreach of a more personal nature, a place to let my hair down. If you look at my picture, you will see I am speaking metaphorically. I wanted a place to talk not so much about being a professional, but what my life is like given I am one.

Now, my target audience is CPAs from firms like mine, firms a little smaller, sole practitioners, and even aspiring CPAs. If I am successful, then other professionals may also find they have something in common, attorneys, consultants, perhaps people from all walks of life. Despite the expanding community we share, we can often feel alone. This is my place to reach out. Your feedback and gentle critique is welcome.

This is also my “about insidecpa.com” first draft. I’ll have to remember to compare this first thought months hence, hopefully years as well.