Clients who come in at the last-minute deserve just as high quality service as those who show up timely, but quality is so hard to provide at the last-minute.  We try, but they don’t give us much room for planning or correction.  I lecture them and hope they understand.  It’s frustrating to see clients with so much potential who either believe they can’t afford the service or simply don’t see the value.  Now, we file and then look to amend if items like the small employer health insurance credit or other opportunities seem promising.

Our accounting manager spent the day with a payroll provider and a client looking into amending 2010’s payroll for some critical errors – the payroll service agreed that we would be a lower cost choice. Now that is scary. We’re less expensive than the major payroll provider and it’s their error!

How do we make the clients see value in things they don’t understand. Trust is the key. They need to believe that you know their pain and that you have their best interest at heart. It’s tired but true….They won’t care how much you know until they know how much you care.